The FTC last updated its guides in 2012 after a review that it launched in late 2007. “For the average consumer, it’s impossible to verify these claims,” FTC Chair Lina Khan said in December when the review was launched. “It therefore is critical for the FTC’s framework on environmental claims to stay flexible and nimble,” Nestlé said in its public comment. Published comments from Procter & Gamble, L’Oréal and Unilever support keeping the current 60% threshold and say recyclable claims shouldn’t be based on how much of their products get recycled. Its CEO also said he hopes the Green Guides will be updated more regularly given the rapidly changing landscape of environmental marketing.

---

Persons: “, Lina Khan, Nestlé, PIERRE ALBOUY, REUTERS Nestlé, Perrier, Johnson, Fisk Johnson, ” Johnson, ”, Sarah Dearman, Ting Shen, L’Oréal, Unilever didn’t, Keith Srakocic, S.C, Dieter Holger Organizations: U.S . Federal Trade, FTC, Green Guides, Justice Department, REUTERS, ” SC Johnson, Sustainable Business, Green, Recycling, Bloomberg, The Recycling, U.S . Environmental Protection Agency, Greenpeace, Procter & Gamble, L’Oréal, Unilever, ” Unilever, Guides, dieter.holger Locations: North America, Virginia, U.S